Marketing

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WHAT IS MARKETING

1. Marketing is a total system of business activity designed to plan, price, promote and distribute want-satisfying products and services to markets in order to achieve the objectives of the business.

. The Three aspects of marketing are

It is a concept that makes the customer the focus of the business.

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It is a function, a 'department' of the business that is responsible for all the 'marketing' activities.

It is a range of techniques from market research, product development, pricing, promotion and distribution.

Marketing is a philosophy that puts the customer at the centre of everything a business does. A business that is truly following a marketing approach will study customers to find out their needs and wants, and then organize all business activities towards providing goods and services to satisfy those needs and wants while achieving the goals of the business.

As a business function, marketing is a set of activities that plans, prices, promotes and distributes goods and services to customers in order to achieve the objectives of the business. To achieve the objectives of the business the marketing department uses a range of activities to identify what customers need and want, then plans the marketing program to deliver that good or service.

. Activities

Can you apply the main principles of marketing to individuals, places and ideas as well as to businesses? If so, how?

Individuals, places and ideas can be perceived on the same basic structure as customers. In order to truly understand a person, a place or an idea, you must first make it the subject of the business. If they are made the focus of the business, then it is possible to create a range of ideas in which will satisfy those wants or needs. Using the techniques of market research, it can be expected, like any consumer in a market, that the demands will be met.

THE ROLE OF MARKETING

1. Marketing is important to a business as it allows the business to know the needs and wants of customers. Changes in these needs and wants help managers predict future needs. By changing the business or the product to meet new needs and wants, a business can keep satisfying its customers with the right gods and services.

IDENTIFYING THE TARGET MARKET

The target market is that part of a market on which the business will focus its marketing activities.

1. There are three main ways to segment a market.

The first is 'mass marketing' where the market is seen as one single unit, a mass 'aggregate' (combined) market.

The second is 'differentiated market', where the market is seen as being made up of smaller segments.

The third is called 'concentrated marketing' where a business selects one single segment of the total market as its target market.

. A market segmented by consumer characteristics attempts to identify and describe the market according to where consumers live, age, gender, level of education, jobs, income, religion and ethnicity, socio-economic class, lifestyle and personality.

The other way of identifying and describing a target market is based on consumers' responses to the product.

'Purchase occasion' describes a market according to which situation people mainly buy a product.

'Product usage' and 'product loyalty' can also describe a market according to consumers' responses to goods and services.

It is also possible to group target markets according to their reason for buy the goods or services.

'Intermediate users' are businesses that buy goods or services to use in their own business or to make other products.

'Final users' are the customers who buy products for their own personal or household use.

. What if?

You are the marketing manager and have to suggest the best ways of segmenting the markets for your business. Choose one of the following products or services and describe how you would identify your target market rail travel.

In segmenting this market, a business needs to consider such things as location of majority of customers, jobs and their relative distance from train stations, income of customers and their traveling habits, socio-economic class and whether the different customer are willing to use the provided transport.

. Case study

Select a business and how it segments its market and the products aimed at each segment.

Nike is a company that sells not only sporting gear and footwear, but also casual wear. Each segment of its market has different styles to match fashion and to appeal to potential customers. Not only do they segment female and male, but also children, teenage and adult wear to suit age as well as gender. Each segment of its market has a different view of the market, giving each age group its own style of clothing and footwear. The women's range of clothing is quite different to the men's range of clothing. As the fashion continues to change, Nike will follow that trend to continue its production lines and profits.

Please note that this sample paper on Marketing is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Marketing, we are here to assist you. Your cheap college papers on Marketing will be written from scratch, so you do not have to worry about its originality.

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A Sight Amoung Dreams

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The leaves fall from a distance, high above every set of life. Innocent ruffling of trees flow with every breath of the wind. Alone in your mind, you are away from the world. Instantly you start to imagine the dreams of a god. Your mind expands and you are put in a place where no one else can touch you. A trance that is so deep you feel every movement of life as if you were there. In a sense you are untouchable, unscathed. With every thought you find the history of the land around you. From the desiring dream to your life, you find no differences. Dreaming of the struggle of living, the struggle of death, and the path of which you came. You emanate through the dream, but you never apostatize. In truth you are not in a place that really exists, but you are in the depths of your mind. In The Man Made of Words, N. Scott Momaday depicts a way that the mind might be liberated. Through the use of dogmatic, eugenic, and essential means, Momaday explores the trials and tribulations of his heritage.

Dogmatic is defined as making statements without arguments or evidence. In each of our minds there is no dogmatic means for dreams or hallucinations. Momaday has neither arguments nor restraints to go into another world apart from the sophisticated one of which he had lived in. He explored his own mind with no trace of where he was

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going. He experiences this by being the only one who can see and feel his tribal beginnings. In his own mind he had set himself apart from everything that existed " I had projected myself-imagined myself-out of the room and out of time. I was there with Ko-sahn…" (Momaday ). He uses this method to get into the mind of another character. A character at which is the focal point of his heritage.

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Now in another sense of dogmatic terms, he has no substantial evidence of where he was going or how he really got into the out of body state and into Ko-sahns world. He uses this power to tease your mind, about who Ko-sahn really is. He clearly cannot convince every reader that he really went into a tranquil state of mind and talked to Ko-sahn. It was interesting how he went about proving the past of his heritage. Though in his mind he felt that it really happened he could not prove that this engagement really happened. In turn he describes every moment perfectly, so that we feel the real emotion set by the base of the story.

Eugenic relates to the development and improvement of a race. Momaday uses great detail to describe the eugenic part of his essay. In turn the development and improvement of his heritage are summed up into a character. He used Ko-sahn as a guide or path through the history of his tribe, and he directly correlates Ko-sahn as a language. Language plays a big role in Ko-sahn. Ko-sahn was a walking oral tradition. She was the first to begin the sun dance. Momadays heritage goes way back and the sun dance is one of the tribal dances they worshipped. Not only was she portrayed as the language and history of his tribe, but she

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was also portrayed as the landscape too. For example, she stated, " Her roots ran deep into the earth, and from those depths she drew strength enough to hold still against all the

forces of chance and disorder. And she drew there from the sustenance of meaning and of mystery as well" (6). He deeply transfers the modern world with the past world all through the existence of Ko-sahn.

In our lives landscape plays an essential part of our struggle for survival. It is said that we have ruined our precious landscape for the use of expansion. Momaday states it best, " I am interested in the way that a man looks at a given landscape and takes possession of it in his blood and brain. For this happens, I am certain, in the ordinary motion of life. None of us lives apart from the land entirely; such an isolation is unimaginable" (5). We have ruined the landscape, and cannot live without it. Like his people, Momaday was brought up from the land. He states the land as a whole," They are not so high and mighty as the mountains in the Far West, and they bear a different relationship to the land around them. One does not imagine that they are distinctive in themselves, or indeed that they exist apart from the plain in any sense" (5). He realizes that his roots used to rely on the land for survival. Now in this world, that is rarely heard of.

In the end, through mind-bending schemes of dreams, N. Scott Momaday comes out closer to his own origin. Not only does he get closer to his origin but he also teaches future readers how to respect the land. He got his point across that in a state of mind you can do anything and you can go to so many depths that you have never been before. You

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can learn things that other people would take a lifetime to comprehend. All you have to do is expand your mind to explore the greatest knowledge in the world your mind.

Please note that this sample paper on A Sight Amoung Dreams is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on A Sight Amoung Dreams, we are here to assist you. Your cheap custom college paper on A Sight Amoung Dreams will be written from scratch, so you do not have to worry about its originality.

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Time management

If you order your essay from our custom writing service you will receive a perfectly written assignment on time management. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality time management paper right on time.

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Time Management 1

RUNNING HEAD SUCCEEDING AT TIME MANAGEMENT

Succeeding at Time Management

Jeanie Seidelmann

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July , 00

Time Management

Success of Time Management

Good time management is one of the core differences between success, mediocrity, and ineffective people. In business, money and time are both important. A business may focus on profit, expenses, and budget. A successful businessperson should focus on the effectiveness of spending time (Control your Time, 001-00). To begin managing time, you will need a clear understanding of how to use your time and how to properly plan your day. We will then look at how to use that time more effectively, how to create time, goal setting, and rewards. Effective time management is the focus on results and not the art of being busy.

Planning and Organization

To begin, take a personal survey to track how you spend your time. This will allow you to estimate time spent on current activities, time wasters, and dead time. Use a log to evaluate this, and track your activities for a week or so. Determine what is important, what could enhance performance, what to avoid, and what to eliminate. Know your energy levels, outside stressors, and how to block out negativity. Using time to think, plan, and organize is time well spent. In fact, if you fail to take time for planning, you are, in fact, planning to fail (Prochaska-Cue, 15). Get a system, a planner, or calendar to help stay organized. This will help lay the groundwork for planning and organization your time and goals. Another suggestion is to combine tasks. While commuting to work or school, listen to taped notes or brainstorm. During your lunch break, read some research or a book. While watching television, write out your bills. You will need to prioritize your time and activities. Use the 80/0 rule originally stated by the Italian economist, Vilfredo Pareto. He notes that 80% of the reward comes from 0% of the effort. Prioritize, isolate, and identify the valuable 0%. Once it is identified, you will be able to concentrate on those items that will inhibit the greatest reward (Prochaska-Cue, 15).

Time Management

Setting Goals

You may also need to adjust your mindset. Avoid being a perfectionist for no one is perfect. Setting unreachable goals or difficult tasks may result in procrastination. You will need to set achievable goals, but set goals that will challenge you. Setting goals will raise your self confidence, help you realize your competence level, and enhance your abilities. Set goals that are specific, measurable, realistic, and achievable. Your optimum goals are those which cause you to stretch but not break as you strive for achievement (Prochaska-Cue, 15). When setting your goals, express them positively and be precise. Schedule dates, times, and write down the end achievement so they can be measured. Noted management expert, Peter Drucker, says "doing the right thing is more important that doing things right. Doing the right thing is effective and doing things right is efficient. First focus on effectiveness and then shift your concentration on efficiency (Prochaska-Cue, 15). Once the goal is reached, you can take complete satisfaction from having it completed.

Rewards

Reward yourself for reaching your goals. Whether it is a small success or great achievement, celebrate your accomplishments. Promise yourself a reward for completing each goal or finishing the job. Then keep your promise. Doing so will help you maintain a balance between work and play. As Ann McGee states, "if we learn to balance excellence in work with excellence in play, fun, and relaxation, our lives become happier, healthier, and a great deal more creative." (McGee, 18). By using effective skills and time management, you will increase your own effectiveness. You will become more productive at work and enhance your job security. Understanding what is expected of you, concentrate on those things, be in control, and reap the benefits.

Time Management 4

Discussion. In conclusion, to be successful at time management, you will need to evaluate yourself, keep a log or calendar, prioritize, set goals, and most importantly, reward your accomplishments. Enjoy and maintain the balance between work and your life outside from work. It is easier to find something to do with extra time then to find extra time to do something.

Time Management 5

References

Drucker, P. (166). The effective executive. New York Harper & Row.

King, R. (00). Make cents of your time. Retrieved July 1, 00, from

http//proquest.umi.com/pqdlink

Prochaska-Cue, K. (15). Thirteen timely tips for more effective personal time

management {Electronic version}. Retrieved July 1, 00, from http//www.ianr.unl.edu/pubs/homemgt

Time management control your time. (001-00). BusinessTown.com, LLC.

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English Coursework

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Lady Macbeth is responsible for the death of Duncan. To what extent do you agree with this statement?

I agree that Lady Macbeth is partly responsible for the death of Duncan. However, I do also believe that she alone was not the only person to conspire and commit this sinful act. There were other characters that I think proposed and carried out the actions that led to the murder of King Duncan.

After returning victorious from the battle with the rebel Macdonwald, Macbeth and Banquo come across the three weird sisters (witches). They are curious about the sisters and ask of them what they are; the response they get is unexpected and dubious.

"All hail, Macbeth! hail to thee, Thane of Cawdor!

All hail, Macbeth! that shalt be king hereafter."

Macbeth is sceptical of these words and dismisses them. However, when they meet Rosse and Angus they are shocked to hear that Macbeth has been made Thane of Cawdor, this startles Macbeth. He reacts by saying,

"Glamis, and Thane of Cawdor/The greatest is behind"

This means that he is now both Thane of Glamis and Cawdor, and the greatest thing is yet to come. (Become King) This is the first sign in the play that Macbeth believes what the witches have said, and that he now does want to be King. This thought disturbs him greatly, and therefore he resolves to leave matters to chance. I.e. not conspire to do any thing to harm Duncan but know that he will become king soon.

This idea is shattered when Duncan announces to Macbeth and others that Malcolm will in fact succeed him to the throne. Knowing that this is an obstacle, Macbeth plots how to overcome this unwelcome news. Macbeth then writes and sends a letter to his wife, Lady Macbeth, in which he explains the witches' prophecies. On reading this she now shows her true colours to the audience.

"Come, you spirits/ That tend on mortal thoughts, unsex me here"

In that she is malicious and tactical. Immediately she concludes that killing Duncan is the option to be taken, especially as she learns that he will be staying in their castle that very night. She plans to do everything in her power to persuade Macbeth to kill Duncan. This is a key part in the events that led to the murder of Macbeth and already Lady Macbeth is affecting the goings on with her sadistic plan.

Macbeth reflects apprehension towards the plan about killing Duncan, but is reassured that he is only to act trustworthy and not out of character towards Banquo or Duncan during the banquet, as to conceal their plan. However, Macbeth still expresses doubts about murdering Duncan and fights his conscience. He fears his judgement in the afterlife and decides to call off the plan. Even so when Lady Macbeth goes to fetch Macbeth back into the banquet and he tells her that he is not going to continue, she uses a clever tactic to change her husbands wavering mind. She accuses him of being a "coward", and then declares that she would rather kill her own baby that go back on an oath, which Macbeth has technically made. She the reassures him saying that they can blame the bodyguards for the Kings death by drugging them, and then by planting the daggers on them. This again is another important stage in the series of events, because if Lady Macbeth was not there then I am almost certain that Macbeth would have backed out.

When Duncan finally retires to his chambers for the night, Macbeth is very tentative as he is listening out for the sign to enter, (which is the bell ringing). After learning that Lady Macbeth was in the same room as Duncan and said,

"My father as he slept, I had done' t My husband"

This means that if he did not resemble her father so much she would have done the deed instead of Macbeth. Which shows that she had, at least once, some respect for others and some kind of conscience. Also the fact that she needed drink to carry out her part of the equation shows she is not all hardened to the core.

After Macbeth has killed Duncan he is a wreck and crumbles under this guilt and shame. Lady Macbeth however, has a calm head and tries to pull Macbeth together,

"A foolish thought, to say a sorry sight"

She tells him not to think about it and clears up after Macbeth by planting the daggers which he forgot to leave behind. This shows she is hard and headstrong whereas Macbeth is frightened. Finally, after returning she makes Macbeth retire to their chambers to not be caught and so that there is no eye-witnesses.

In conclusion I feel Lady Macbeth was vital in keeping the plan going by persuading Macbeth on two occasions to bare it, and in covering up and making the murder at least at the start seem good enough to get away with it. She did not kill Duncan though, and she would not, I think, have conspired to this plot if she had not heard that the three witches had prophesied it first. This leads me to believe that she has an affinity with evil and is a believer in witches and their satanic dealings.

Please note that this sample paper on english Coursework is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on english Coursework, we are here to assist you. Your cheap custom college paper on english Coursework will be written from scratch, so you do not have to worry about its originality.

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A land remembered

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For Help On Flatland, Heres A Little Bit Of Help!

posted by CrippleEverette on 5/17 05 AM

This was an assignment we got. It includes the questions, not a summary but itll help in some way hopefully

1. When was Flatland originally published?

Flatland was originally published in London in 1884.

. What did Edwin A. Abbott do for a living and what was his avocation?

Edwin A. Abbott was an English clergyman and author. His avocation was his love for mathematics.

. Why did Abbott publish Flatland under a pseudonym?

Edwin A. Abbott published Flatland under a pseudonym because he was afraid that it might besmirch the dignity of his formal writings.

4. What is the name of the narrator of Flatland?

A. Square is the narrator of Flatland.

5. Describe the narrators parents.

The narrator, A. Square, had a line for a mother and a triangle for a father.

6. What is the narrators profession?

The narrator, A. Square, is a lawyer.

7. Describe the plot of the second half of Flatland.

In a dream, A. Square finds himself in Lineland. He chats with the king, who is trapped inside a one dimensional body. A. Square encounters the same problem when he dreams of Pointland. Ironically, a stranger comes to visit him later in the story. The creature, a sphere, claims he has something for A. Square. He has trouble understanding the concept past his two dimensional world, just as the those in Lineland and Pointland could not understand past their one-dimensional world. But unlike the king, A. Square is able to go to Shapeland. The sphere then begins to reveal the mysteries of Spaceland. He then orders A. Square to return to Flatland and preach his findings to the rest of the people. A. Square experiences three dimensions to much joy. After returning to Flatland, he tries to explain his findings to his hexagon grandson. A. Square tries to teach the mysteries of Spaceland, but no one else in Flatland believes him.

8. Discuss the role of women in Flatland. Discuss this role as it appears in the doctrine of priests as well as other observations made in the book. Is this social satire? How? Do you agree with this view? Does the narrator agree? Does the author agree?

The women of Flatland are treated harshly as many women of Islamic countries in the Arabian peninsula area. They are the lowest of the all classes and have to follow certain rules. They must enter the house at a certain door and can not enter the other wing of the house, the mans room. If a women is sick, she to be immediately killed. A women also can not evolve as men can. Women will always be a line.

The social structure of Flatland is satire. It is not fair that a women cannot achieve or do half of the things a man can. I do not agree with the social structure of Flatland, especially pertaining to women. Though they are the simplest of all figures, that does not mean they should be treated with no respect. I believe the narrator has some degree of sympathy for women, as he says, ...so they shall have no memory to recall, and no forethought to anticipate, the miseries and humiliations which are at once necessity of their existence and the basis of their existence... (14). The author, Abbott, does not agree with the lifestyle of women during the late 1800s, as they are still the regular housewives that raise children. Though he cares to think about the women, he will do nothing as it is almost law in the land for women to be treated the way they are.

. How does reading Flatland enhance your study of Geometry and perhaps take it outside the boundaries of your textbook? What new insights about Mathematics in general and Geometry in particular have you gained? How has your knowledge been broadened? How do you feel about this?

Flatland has also made me more familiar with my shapes and the dimensions of certain shapes. It has sharpened my knowledge of angles and triangles. It makes you rethink already learned formulas and theorems of circles, squares, and other shapes. It gives you a different point of view of them besides the straight text form, which will benefit any one looking to help their geometry skills.

By reading Flatland, my train of thought and way of perceiving ideas, thoughts, and learning materials has changed. It makes you broad your two-dimensional mind and think further to understand shapes in Geometry. It is another way of learning besides the basic text form of formulas and theorems of the textbook. Flatland is not just of Geometry, it is about life and has made think rethink the ways of treating other people.

Please note that this sample paper on A land remembered is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on A land remembered, we are here to assist you. Your cheap research papers on A land remembered will be written from scratch, so you do not have to worry about its originality.

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Peanut Butter and Jelly

If you order your research paper from our custom writing service you will receive a perfectly written assignment on Peanut Butter and Jelly. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Peanut Butter and Jelly paper right on time.

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It is possibly the most common and well known type of sandwich in American culture, and yet many do not know how to make it. For those who have been deprived of the ability to make a simple sandwich, this paper will teach you how to create a childhood favorite. There very few items that you will need, things that are likely to already be in your home. The steps are somewhat simple, however they must be followed carefully to avoid sandwich catastrophe.

To begin, gather the ingredients and necessary tools for assembling the sandwich. A knife will be needed, first to spread both the peanut butter and jelly, as well as to separate the sandwich into more manageable pieces. A spoon can be substituted for spreading the peanut butter and jelly; however the spoon will not be as effective in cutting the bread. If the decision to use a spoon is made, there is always the option of enjoying the sandwich as a whole unit. A plate of acceptable size will also be helpful, but not required. It will keep any excess peanut butter or jelly from spilling over onto the table, and will also create a more organized workspace. A napkin or cutting board can easily be substituted here. These are the only needed tools for this project.

Ingredients for this project carry with them some freedom, as personal taste comes into the equation. The two necessary ingredients are obviously peanut butter and jelly; however there are many different types, flavors and consistencies to choose from. This is all a matter of personal taste, so feel free to experiment. Standard choices usually consist of creamy or chunky peanut butter, and jellies are most commonly strawberry or grape. There are other varieties of both, organic peanut butter, other flavors of jelly, etc, so be creative. There is one more key ingredient that is needed to complete this project; bread. Choices of bread are nearly unlimited, personal taste preferences should be used to judge here. Conventional choices range from white and whole wheat to cinnamon raisin and French bread. Feel free to try new combinations to find one that is most appealing to the palate.

Once tools and ingredients have been gathered, assembly can begin. Begin with two slices of the bread you have chosen. Set one in the middle of the plate and allow the other piece to hang off the edge, making sure that it does not fall over the edge. This is not something to greatly worry about, however when there is peanut butter involved it is always better to be careful; it makes a tough mess. Using the knife or spoon, take a reasonable amount of peanut butter out of the container it is in, and begin to gently spread it over the centered piece of bread, moving from the center of the bread out to the edges. This ensures that the bread is completely covered with peanut butter. If there appears to be too much peanut butter, simply use the knife to remove the excess and either put it back in the container or throw it away. Now, you can either repeat this step on the other piece of bread or if you do not like a greater proportion of peanut butter, just put jelly on the unused piece of bread.

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The jelly will have a more elastic quality, and may take longer to spread out, or prove difficult to spread evenly. Be patient and follow the same steps used for spreading the peanut butter; placing a moderate amount in the middle of the piece of bread, and again spreading it outwards. When using the jelly, be careful that it stays on the bread and does not spill over the edge. This can create a larger and more difficult mess to clean up. When the jelly has been successfully spread over the bread, prepare to put the sandwich together. Put down the knife, and put the lids of both the peanut butter and jelly back on their respective containers.

Now carefully pick up both slices of bread, making sure that the peanut butter side is facing the jelly side. Now bring them together until they meet, and very gently press them together. The peanut butter and jelly will cling to each other, holding the sandwich together. To complete the sandwich process, place the sandwich back on the plate and cut in either lengthwise or diagonally. Most cut the sandwich into two pieces, however feel free to make as many as desired.

The sandwich is now complete; however there are additions that can be made. A beverage for example, will likely be needed. Milk is often the best choice, as it makes it easier to chew the sandwich. Other beverages work just as well, and there really isn't a right or wrong choice. What is important is that the sandwich be enjoyed, and that the lesson of how to make this delicious sandwich has been learned. After this has been mastered, it will not be long until other dishes such as grilled cheese will be easy to create.

Please note that this sample paper on Peanut Butter and Jelly is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Peanut Butter and Jelly, we are here to assist you. Your persuasive essay on Peanut Butter and Jelly will be written from scratch, so you do not have to worry about its originality.

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Bora Ring and Eroded Hills

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Popular Australian poet Judith Wright expresses her sadness for the loss of the natural environment and the great spiritual significance of the Aboriginal people in her poems Eroded Hills and Bora Ring respectively. In Eroded Hills Wright expresses how progress is an enemy of the environment, and in Bora Ring the message of cultural loss and its effects are conveyed and encourage the reader to reflect on the Catholic teachings. This essay will analyse Eroded Hills and Bora Ring by looking at discourses alongside the dominant position of each, positioning techniques and their effects and the comparison between the two poems that link them to the Australian experience and identity.

In Eroded Hills, Judith Wright has adopted the discourses of conservation, environmentalism, progress, tradition and the passing of time to increase the reader's awareness of the necessity to conserve our natural environment. The dominant position of this poem is that progress is the enemy of the natural environment. Our environment is precious, and over time unfortunately humans have been greedily snatching it away from its natural state. Thus Wright reminds her readers that people must preserve it otherwise nothing will remain standing.

Techniques used in Eroded Hills include predominantly personification accompanied by metaphors and similes. Personification has been powerfully and skilfully used to ascribe human qualities to the natural environment so that humans are able to identify with the hills from a human perspective. Phrases such as "hills bandaged in snow" and "eyelids clenched" make the hills sound vulnerable in an successful attempt to make the readers feel angry at the attackers (humans) that caused the trees and the hills to feel pain and suffering as a result of land clearing. Wright is privileging the hills so that the readers can empathise with their suffering as a result of progress in society. The poet has also used similes such as "crouch like shoulders naked and whipped" and "thoughts stand like trees here" that contribute the reader's understanding of the destructive environmental effects of progress. A metaphor was also used "beggars to the winter wind" It can be seen that these phrases also resemble personification as they bring the reader to a more personal understanding of the hills suffering over progress which we are more likely to identify with.

The poem Bora Ring privileges alienation, Aboriginality, and, like Eroded Hills, (cultural) loss, and change over time to make readers aware of the impact of cultural loss on the Australian identity. The dominant position of this poem is that Aboriginal culture has been destroyed in an immediate and gradual context by white invaders. The Bora Ring in Aboriginal culture is a dance ground and Wright cleverly uses the Bora Ring to work metonymically by using one aspect to designate a circle of alienation for Aboriginal people. Therefore the poet encourages the readers to reflect and review on the way that this ancient culture could be brought into society.

The main techniques used in Bora Ring include primarily metaphor, personification and oxymoron. One particular powerful metaphor was used to make readers better accept her dominant position, "a fear as old as Cain". Wright links the relationship between white Australians and Aborigines to the relationship between Cain and Abel in a biblical story in the old testament, where one kills the other. Here it can be seen that white Australia has stepped into the shoes of Cain, killing the Aborigines culture (Abel). In the phrases "grass stands up" and "apple gums posture and mime a past corroboree, murmur a broken chant" personification has been used (as in the poem Eroded Hills) to create an ancient atmosphere that reflects to the reader the loss of culture and tradition for Aborigines. Oxymoron has also been used in the phrase "nomad feet are still" to explain to the readers the extent of the world of contradiction the Aboriginal people have had to endure. Wright has privileged the suffering of Aborigines and the loss of cultural identity, and has silenced the positive influences of white people, including communication and technical advancement. It can be seen that this was done so that readers are better able to empathise with the alienation and cultural loss of Aborigines by the white invaders.

Judith Wright has successfully used the poem Eroded Hills to express her sadness for the loss of the natural environment through the idea that progress is the enemy of the environment. The poet has made her readers empathise with the pain and suffering of the hills by personalising them with the environment. Similarly, the poem Bora Ring experienced loss but this time in a cultural sense. Wright cleverly linked the example of Cain and Abel to a modern-day situation.

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