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Vision
To build together the first choice airline and global alliance network with the best people each committed to exceeding our customers expectations every day.
Mission
Providing safe, clean, on-time air transportation with luggage, in a professional and consistent manner, is the core mission.
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Future
1. Put Customers First
Ø outpace our competitors by providing the best customer service in the industry.
Ø best service recovery in the industry by solving problems on the spot.
Ø strive to be the first choice for passengers and shippers with innovative technology and courteous, convenient service
Ø Provide the best schedules and the simplest access to our network.
. Focus on People
Ø Employees -- our greatest asset
Ø enhanced communications
Ø fair and progressive labor relations
Ø state-of-the-art training
Ø improvements to employee services and facilities.
. Build our Network
Ø expanding service from each airline hub, domestically and internationally
Ø Expand the coverage of flying areas
Ø building alliances with other carriers
Ø develop cargo and mail services
Ø create robust, profitable and sustainable growth
Ø grow capacity by flawlessly executing the long-term fleet plan to take delivery of a new aircraft every three months for the next five years.
4. Secure our Future
Strategy
Ø improve performance
Ø increase productivity
Ø grow revenues
Ø identify high potential areas for expansion
Ø strengthen our balance sheet by controlling the cost of doing business
Objectives
· Leading carrier of the Asian routes.
· Global airline with connections spanning over the five seas and six continents
· One of the top 0 airlines (005)
· Maximized profit for our shareholders through increased corporate value
· Safest airline in the world
· Most preferred airline by customers
· Leader in e-business
· Top career choice of professionals
Current emerging global and domestic scenario vis a vis the competition
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