If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Principles of Marketing. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Principles of Marketing paper right on time.
Our staff of freelance writers includes over 120 experts proficient in Principles of Marketing, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Principles of Marketing paper at affordable prices!
Principles of Marketing
MKT 00 Homework 0/0/00
Part 'A'
From the SWTO analysis for Ben & jerry's as show in figure, depends on the prestigious, well-known brand name among U.S. consumers the owner of the Ben & jerry's brand might take a strategy of marketing penetration. For example, Ben & Jerry's may find efficiencies by hooking into Unilever's Breyers and good humor ice cream brands or through developing new flavors.
Market Development, which means selling existing Ben & Jerry's products to new markets. For the growing demand for quality ice cream in overseas markets, Unilever may sell existing Ben & Jerry's products to South American, Asian or African markets.
For the flat sales and profits in recent years, Unilever might use an expansion strategy to strengthen the Ben & Jerry's brand in the area of weakness. For instance, Unilever might sell its own Ben &Jerry's brand of cake in the United States.
In order to deal with the Threat of consumer concern with fatty desserts; B&J customers are the type who read new government-ordered nutritional labels, Unilever might produce new products and sell them in the United State markets. For example, Unilever might produce diet ice cream.
Part 'B'
SWOT analysis for the BP connect concept
Location of Factor Type of Factor
Favorable Unfavorable
Internal
Strengths
• BP spent $7million developing the BP concept
• The largest gasoline retailer in U.S. with 17,500 stations
• The use of Solar panels
Weakness
• Low technologic pumps and payment transactions
• Lack of convenient service for the customer
• Single retailed product lines
External Opportunities
• BP will spend $4.4 billion to update old or build new BP Connect stations worldwide
• Demand for time and place convenience for lifestyle and shopping behavior changes
• A growing number of petroleum retailers are using brand management, co-branding, mergers and acquisitions
Threats
• Large super market chains, mass merchandisers, and membership organizations, have added retail petroleum operations
• Huge competition from other petroleum companies
• The demand for energy plummeted
Please note that this sample paper on Principles of Marketing is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Principles of Marketing, we are here to assist you. Your cheap custom college paper on Principles of Marketing will be written from scratch, so you do not have to worry about its originality.
Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!
