The Coles Website

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At the first glance of the website the most obvious e-commerce application is the web presence itself. This can also be referred to as the storefront in which is a BC application on the seller’s server. Although in the case of it also is a website that has information about the company as a whole. It servers the purpose of discovering and searching for products, evaluation of products and services and allow the customer to communicate with Coles. This web presence has many benefits as it allows Coles to reach an audience on a global scale and also gives existing customers an alternative of dealing with the company. Another advantage is access 4 hours, 7 days a week providing the server is always running.

There is also a link on the website to which is where customers can but products and have them delivered. The purpose of this part of the Coles’ e-commerce solution is for convenience as well as attracting customers who are unable to shop at the store for various reasons. The reason for its separate web presence is for the reason that it needs to be run differently as it needs security and also will run more efficiently because it is on a separate server. An important part of an online purchasing system is that customers need to trust the website. To do this Coles has various disclaimers and assurances.

Coles doesn’t only use e-commerce on the internet. The use of in-store banking and credit card use also falls under the e-commerce banner. Customers can pay for their goods in-store by using a credit card or EFTPOS system in which a cards balance is checked, and then debited usually at 500 PM that day. In another way to promote convenience and attract more customers, the website is also advertising a method of paying various bills in the store. This is another e-commerce service that Coles provides.

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While not located on the website,, Coles would need to order their goods from other suppliers. This would require and Electronic Data Interchange (EDI) system where they can order from suppliers immediately. Also an e-procurement system would be used for the buying of goods and services.

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